Keyword Mapping & Gap Analysis
Finding the exact queries your target customers use at every stage of their decision, and mapping them to the pages on your site that should be answering them.
What this covers.
Keyword research for a business website is not about finding high-volume terms and hoping for the best. It is about understanding the complete set of questions your target customer asks, from the first awareness search to the comparison and purchase decisions, and making sure your site has a page that answers each of them clearly and completely.
The Keyword Mapping & Gap Analysis covers: competitor keyword landscape analysis to identify the terms your competitors rank for that you do not, commercial intent classification across the full funnel, existing page keyword assignment to stop cannibalization before it starts, gap identification for pages you are missing entirely, and a content priority matrix based on search volume, difficulty, and revenue relevance.
The deliverable is a Google Sheets workbook with three tabs: the full keyword map (all keywords, intent, volume, difficulty, target URL), the gap report (terms where you have no competing page), and the 12-month content and optimization roadmap. Every row in the workbook is actionable.
For French-language sites and businesses targeting the French market, keyword research is conducted in French using French-market data sources. Bilingual keyword mapping (EN+FR) is available as an add-on.
