SEO Performance Tracking
Building the measurement infrastructure that connects your SEO activity to real business outcomes: traffic, leads, revenue, not just rankings.
What this covers.
Ranking tracking is the vanity metric of SEO. Positions move, but what matters is whether those position changes are producing more visits, more enquiries, and more revenue. Most businesses have tracking tools installed but not configured to answer the questions that matter: which organic pages produce the most leads, is organic growing or shrinking relative to paid, what is the revenue attribution from non-brand organic search?
The SEO Performance Tracking setup covers: Google Search Console property verification and data quality audit, Google Analytics 4 event tracking audit and correction for organic traffic attribution, custom channel grouping to separate brand organic, non-brand organic, and paid traffic, a Looker Studio reporting dashboard with automated weekly data refresh showing keyword positions, organic sessions by landing page, organic conversion rate, and Core Web Vitals trends.
For businesses running Google Ads alongside organic, the setup includes a cross-channel segment to identify whether paid is cannibalizing organic brand clicks, and the financial impact of that cannibalization.
A one-hour handover session is included. Ongoing monthly reporting is available as a separate engagement.
