Local Visibility Campaign
Getting your business to appear prominently in local search results and Google Maps for the service area, city, and neighbourhood terms that drive real enquiries.
What this covers.
Local search is a separate system from general organic search. The Google Business Profile has its own ranking algorithm, driven by proximity, relevance, and prominence signals that are completely independent of your website domain authority. A business with a well-optimized Google Business Profile and consistent local citations will often outrank competitors with stronger websites for local pack positions.
The Local Visibility Campaign covers: complete Google Business Profile audit and optimization (business categories, attributes, service areas, description, photo guidance, review response strategy), local business schema markup on your website homepage and contact page, location page creation or optimization for your primary service area, citation consistency audit across major French business directories (PagesJaunes, Yelp FR, Mappy, Kompass, Societe.com), and local keyword review in Search Console.
For businesses in the PACA region specifically, the campaign includes optimization for regional French search terms including commune-level and department-level geographic modifiers specific to Var, Bouches-du-Rhone, and Alpes-Maritimes searches.
Deliverable: an implementation brief covering every change needed, plus a completed Google Business optimization audit with before/after documentation for each element.
